Project
offer.it
Innovation · UX · UI · Product · Research
Tabcorp
2021
Role: Lead Designer
offer.it
Transforming TABs Promotional engine
Offer.it is a new promotional platform that allows users to quickly add and track promotional offers. Previously, the process required three different software systems and took approximately 30 minutes to create an offer, with limited visibility into tracking. Offer.it combines the functionality of these systems and reduces the process time to just 30 seconds. With its improved UX and responsive UI, VIP managers can now create offers on their phones—from quick individual promotions to nationwide campaigns—all from a single platform.
