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MATT MCNAUGHTON
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Oddsy

Project

Oddsy

Innovation 路 UI/UX 路 Concept 路 UX Research 路 Product

Tabcorp

2020

Role: Innovation Sprint Lead

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Overview

Oddsey is the world first browser extention for betting.

As the Innovation Sprint Lead for this project, I led the Discovery phase (defining project vision, purpose and direction), framed the problem for creative direction, designed and facilitated the solution, and presented findings to senior board members.

Discovery / Approach

I facilitated an Innovation Sprint with the project team to explore and uncover a blue-sky new product.

The sprint aimed to discover new customer and product opportunities through emerging technologies. To minimize bias, I encouraged the team to think beyond our current products and technologies, taking a fresh venture approach.

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New business venture

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Grammerly + Honey x Odds = Oddsy

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Different way to use the product

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New business model

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